Outdoor Advertising Trends in Kenya: 2025 and Beyond

Outdoor advertising remains one of the most powerful marketing channels in Kenya. From massive billboards along Thika Road to streetlight branding in Nairobi estates, outdoor media connects brands with millions daily.

Overview of Kenya’s outdoor advertising landscape.

Key trends: digital billboards, eco-friendly materials, and community-centered placements.

Why billboards still work in Kenya despite the rise of digital ads.

Regional opportunities: Nairobi, Mombasa, Kisumu, Nakuru, and fast-growing towns.

Compliance and regulation: navigating county government permits.

Omicron’s approach: designing outdoor solutions that balance visibility, creativity, and compliance.