In Kenya’s fast-growing economy, where competition is fierce across industries, signage has become more than just a marker—it is a business growth tool. Whether you’re a retailer in Nairobi, a bank in Kisumu, or a small business in Mombasa, effective…
Outdoor advertising remains one of the most powerful marketing channels in Kenya. From massive billboards along Thika Road to streetlight branding in Nairobi estates, outdoor media connects brands with millions daily. Overview of Kenya’s outdoor advertising landscape. Key trends: digital…
Banks and telecoms dominate Kenya’s corporate landscape. Their success heavily depends on customer trust, brand visibility, and market presence—factors heavily influenced by signage. The importance of signage in trust-driven sectors like banking and telecoms. Kenya-specific examples: KCB Bank’s rebranding, Airtel’s…
